Solar Guitars by Ola Englund

Neon_Knight_

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I don't want to defend that the premium variants look cheap compared to the import guitars, but the price makes sense despite the specs when we consider that this is a low volume series, made in France. Only through the mass can not be generated profit (number of units is usually less than 10 so far) so the price must be correspondingly high and saved where possible (import pickups, generic hardware, etc.).
I personally would not buy this series, because they also look too much like the cheap Indonesian imports, but the price is justified for what you get unfortunately.
Is 'Made in France' suddenly superior to MIA / MIJ, now that Ola Englund has guitars produced there? I could get a superior ESP (MIA) or Ibanez J. Custom (MIJ) for £3k.

The Indonesian Solar models are the same price point as an Indonesian Ibanez Premium - this makes sense. This new French model is 60% more expensive than the Ibanez Prestige line and 20% more expensive than some of the J. Custom line - this does not make sense.
 

Antiproduct

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Is 'Made in France' suddenly superior to MIA / MIJ, now that Ola Englund has guitars produced there? I could get a superior ESP (MIA) or Ibanez J. Custom (MIJ) for £3k.

The Indonesian Solar models are the same price point as an Indonesian Ibanez Premium - this makes sense. This new French model is 60% more expensive than the Ibanez Prestige line and 20% more expensive than some of the J. Custom line - this does not make sense.
Not but again you are comparing mass produced guitars to a very limited run made in france. Any low volume luthier in america or japan would probably cost the same with similar specs or more as a brand. Don't forget that you are not buying directly from the french luthier but Ola has to factor in advertisement, his own wage, shipping, taxes and more. A comparable guitar from Ran would cost you 1.7k to 2k but they probably build (are they even active any more?) 10 guitars a month.
And please consider that France is an expensive place compared to lets say Poland, Czech or Romania.
 

KnightBrolaire

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Not but again you are comparing mass produced guitars to a very limited run made in france. Any low volume luthier in america or japan would probably cost the same with similar specs or more as a brand. Don't forget that you are not buying directly from the french luthier but Ola has to factor in advertisement, his own wage, shipping, taxes and more. A comparable guitar from Ran would cost you 1.7k to 2k but they probably build (are they even active any more?) 10 guitars a month.
And please consider that France is an expensive place compared to lets say Poland, Czech or Romania.
RAN is dead. They haven't built anything in years
 

mpexus

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Is 'Made in France' suddenly superior to MIA / MIJ, now that Ola Englund has guitars produced there? I could get a superior ESP (MIA) or Ibanez J. Custom (MIJ) for £3k.

The Indonesian Solar models are the same price point as an Indonesian Ibanez Premium - this makes sense. This new French model is 60% more expensive than the Ibanez Prestige line and 20% more expensive than some of the J. Custom line - this does not make sense.
You are paying the renowned Luthier name knowing that his reputation will mean amazing craftsmanship (he is very famous in France due to the quality he provides). You are also paying for extremely Low production runs. Then you are comparing Apples to Oranges by putting Ibanez in the mix.

Try getting a Luxxtone guitar and see how much it will cost... just a hint :




;)
 

Zender

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Is 'Made in France' suddenly superior to MIA / MIJ, now that Ola Englund has guitars produced there? I could get a superior ESP (MIA) or Ibanez J. Custom (MIJ) for £3k.

The Indonesian Solar models are the same price point as an Indonesian Ibanez Premium - this makes sense. This new French model is 60% more expensive than the Ibanez Prestige line and 20% more expensive than some of the J. Custom line - this does not make sense.

"Made by expert luthier" is expensive in every country. Just a bit more expensive where cost of living/salaries/materials are higher.
It's the same with "Made in USA", this is not a de facto quality assurance. It's just made in country x, which might have some sentimental motivation for you. Shitty products are made everywhere, great products are also made everywhere. (these days!)
It used to be that Made in Japan was almost guaranteed to be better than Made in China, as quality control was just hit and miss. But those companies that stayed around, are now producing very good guitars, if they are payed properly and not asked to cut corners on every cent possible.

I have a 1995 Ibanez Ghostrider, made in South Korea by Samick. It cost $899 back in the day, and will hold its own against most guitars these days. Especially after a few small tweaks: Bone nut, redid the wiring, and a proper setup and fret leveling by a proper guitar technician - me... ;)
Will there be differences is the solar guitars? Most certainly. But that can swing both ways, depending on who's building and doing quality control. One can assume that the French QC and level of building is above that of the Indonesian ones. But I'd love to compare prime examples of both without knowing which is which and actually judge the finish levels.
 

RevDrucifer

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"Made by expert luthier" is expensive in every country. Just a bit more expensive where cost of living/salaries/materials are higher.
It's the same with "Made in USA", this is not a de facto quality assurance. It's just made in country x, which might have some sentimental motivation for you. Shitty products are made everywhere, great products are also made everywhere. (these days!)
It used to be that Made in Japan was almost guaranteed to be better than Made in China, as quality control was just hit and miss. But those companies that stayed around, are now producing very good guitars, if they are payed properly and not asked to cut corners on every cent possible.

I have a 1995 Ibanez Ghostrider, made in South Korea by Samick. It cost $899 back in the day, and will hold its own against most guitars these days. Especially after a few small tweaks: Bone nut, redid the wiring, and a proper setup and fret leveling by a proper guitar technician - me... ;)
Will there be differences is the solar guitars? Most certainly. But that can swing both ways, depending on who's building and doing quality control. One can assume that the French QC and level of building is above that of the Indonesian ones. But I'd love to compare prime examples of both without knowing which is which and actually judge the finish levels.

A more legit comparison would be Ibanez‘ hand-made Sugi runs rather than their factory line Prestige stuff. And I don’t recall any of those Sugi runs being cheaper than what, $7K?
 

Zender

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A more legit comparison would be Ibanez‘ hand-made Sugi runs rather than their factory line Prestige stuff. And I don’t recall any of those Sugi runs being cheaper than what, $7K?
Past a certain price point it's more about cosmetics (nice woods and inlays, handselected pieces, checked for all possible defects) than actual improvements in the instrument itself.
Take the PRS private stock for instance, it's all about the perfect wood.
I'd love to get my hands on a Sugi. Never seen one up close.
 

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There's a difference between thinking it looks cheap and thinking it looks cheap for a £3k guitar.

Other brands have produced high-end guitars with better specs (e.g. Gotoh hardware & DiMarzio/SD/EMG/BKP pickups) and more premium finishes (e.g. figured maple tops), at a much lower price point.

Evertune is as high end as Gotoh, and, if done correctly, hand-wound pickups by the Luther are on par with or exceed SD/EMG/BKP. Just look at Schecter USA pickups.
 

SalsaWood

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I don't think that limited run EU build is worth the money from face value. But if it plays and sounds worth the money that's a different thing you can't see at face value.

Cosmetically it's not impressive personally, but some people want more plain looking guitars.

At that price it's a little bit more expensive than a J Custom and a lot more expensive than a used J Custom. Shoot, some used Mayones can be found around 3.2k EUR. That's stiff competition.
 

RevDrucifer

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Past a cert

Past a certain price point it's more about cosmetics (nice woods and inlays, handselected pieces, checked for all possible defects) than actual improvements in the instrument itself.
Take the PRS private stock for instance, it's all about the perfect wood.
I'd love to get my hands on a Sugi. Never seen one up close.

Not that different than vehicles; you can buy plenty of vehicles that get you from Point A to Point B, but if you got the money to blow, you can throw down a bunch of cash and get something fancy that also goes from Point A to Point B.
 

JimF

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I think at the quantities that are being produced, they are aiming at existing Solar owners/fans wanting to treat themselves, or buy an instrument they view as an investment, or buy an instrument that would be a suitable stablemate to a room of similarly priced instruments.

To use the car analogy again, anyone know the Aston Martin Cygnet? It was a 2 seater city car based on the Toyota IQ but cost the same as a 5 series BMW. It was never intended to compete with either. You saw it and it immediately made perfect sense to you, or it didn't.

The 'Made in France' Solars aren't meant to tempt people away from a Skervesen, or an Indonesian Solar. They're made for an entirely new category of user, such as the player a few pages back who ordered one of the first European Xs. They saw, they liked, they purchased. Whilst we all discussed the top and the pricing :lol:
 

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I think at the quantities that are being produced, they are aiming at existing Solar owners/fans wanting to treat themselves, or buy an instrument they view as an investment, or buy an instrument that would be a suitable stablemate to a room of similarly priced instruments.

To use the car analogy again, anyone know the Aston Martin Cygnet? It was a 2 seater city car based on the Toyota IQ but cost the same as a 5 series BMW. It was never intended to compete with either. You saw it and it immediately made perfect sense to you, or it didn't.

The 'Made in France' Solars aren't meant to tempt people away from a Skervesen, or an Indonesian Solar. They're made for an entirely new category of user, such as the player a few pages back who ordered one of the first European Xs. They saw, they liked, they purchased. Whilst we all discussed the top and the pricing :lol:

The Cygnet is kind of awesome, and completely ridiculous. But its purpose was very specific—a loophole to lower Aston's fleet emissions average. I don't even think they actually cared if any sold or not (and not many did). I would flip out though if I ever saw one in person.

I still think that's the opposite of what Solar is doing though. It's really hard to move upmarket, period, but especially with a product that basically looks like the cheap stuff. Sticking with car analogies, there's some precedent here, like Toyota with Lexus. But it's also totally different. One, it was a whole new brand. And the reason that brand ended up working was it was objectively superior by pretty much every measurement at the time in comparison to the German brands it was competing against. Those early Lexus cars felt a generation or two ahead of the Mercedes and BMWs coming out at the time. So I agree with you, I think these are essentially for existing Solar superfans. I don't see their higher end tier taking off any becoming a big thing, and that's probably not the goal, but they can sell a handful to their biggest fans here and there.
 

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Ola has a ton of fans, and they only make a handful of these at a time, so I think it's reasonable that there are enough Ola/Solar/whatever fans out there to keep this going.

They went with an established builder so it's not like they need to prop up a whole manufacturing operation or anything, so they can sit with minimal impact.
 

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Something is worth whatever people pay. If hes getting orders of this at £3000, then its worth £3000 irrespective of what other companies are doing and at lower prices.

0 have sold so far, so I wouldn't be so sure about this point. Besides, another metric for value is comparing the guitar to others in the price range, and it's clear to me anyways that other guitars that cost 3k offer better woods most of the time.
 

Neon_Knight_

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Evertune is as high end as Gotoh, and, if done correctly, hand-wound pickups by the Luther are on par with or exceed SD/EMG/BKP. Just look at Schecter USA pickups.
I was referring to the "Solar" tuners, rather than the Evertune. I honestly thought the pickups were "Solar" too.
 

Neon_Knight_

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It's 2023, LTDs are $2500 and E-IIs are $3200.

I don't think these are priced too high in context.
$3200 for an E-II (£2600 in the UK), is less than the £3000 ($3680) that these Solars are listed for.

Having never played / held either, I had perceived an E-II Horizon to be the superior guitar. Perhaps I'm mistaken, but that's what I'd buy out of the two even if the E-II was the same price, let alone 15% cheaper.
 

Neon_Knight_

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0 have sold so far, so I wouldn't be so sure about this point. Besides, another metric for value is comparing the guitar to others in the price range, and it's clear to me anyways that other guitars that cost 3k offer better woods most of the time.
This!
 

mbardu

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0 have sold so far, so I wouldn't be so sure about this point. Besides, another metric for value is comparing the guitar to others in the price range, and it's clear to me anyways that other guitars that cost 3k offer better woods most of the time.

wOoDs
Do people think the top woods on fancy PRS Private Stocks are actually worth 10k$ and that's where the value of the guitar comes from?
 
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