Ha, yea, quite the necrobump. Still, it's kind of a nice to be reminded that we used to have content like this here -- wish there were more interview-like things.
There were a couple members abusing the privledge by essentially saying they "worked" for the site, and using it as an excuse to get backstage for interviews, then not posting anything.
Would like to see more interviews and articles but I'm not sure the best way to go about it. Some food for thought anyway.
Correct me if I'm wrong but I think that all of their pickups are handwired? Besides that they're offering many options (custom too, I think) of the pickups.
I don't know much of the technical side but their products are just.. good? I mean people, and especially more recognizable artists, trust them and they seem like a strong brand.