Yeah. This is going off topic, but look at companies like Thermo Fischer. That company is basically only a sum of its acquisitions! There's like 200 companies they own, and really have no R&D of their own these days. They are very proficient in scouting new companies and regularly buy new startups and younger companies' innovations to their product portfolio. It's really effective and probably the wisest way to operate such a company. Guitars work differently, but it only makes sense that exactly what you described is happening Talking about innovation, I wonder if some bigger company comes up with a mass-produced, cheaper version of a resin-guitar like Aristides, and in more traditional shapes (than Aristides). That could be something. Imagine a Jackson Soloist or an ESP Horizon that resonates like hell and sustains forever!