Jamiecrain
Well-Known Member
This.A lot of marketing is hype. By challenging the current market leader you're tapping into an already developed market, and there's always a segment of that market that'll be susceptible to being lured in by the next best thing.
Pickup retailing is an exercise in brand marketing. Sonic/tone differences between pickups in the same category are massively overstated. Most small differences can be ironed out with EQ tweaks or a very minor OD boost. Those same small differences are exploited by manufacturers with creative names and overblown descriptions to increase buyer desire: e.g. "Forged to fathom the deepest of metal tunings...". LOL
Don't agonise over it, you'll make it work.