Fender to Introduce More Signature Guitars for Female Artists

[MaxOfMetal]

FWIW I have tons of guitars for females... they're called my guitars.

I bought a pink guitar that is identical to a blue one I own for my 4 year old daughter. She says, "Oh I want the blue one you can have the pink one, Daddy". Win, win.

She also steals my other guitars...
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She's got better taste than most.

You done good.

 

[Solodini]

He's not asking you to salute them, but treat them like human beings. Maybe human beings that you don't necessarily agree with, or don't particularly want to associate with, but humans nonetheless.

Considering the amount of those who were forced into the sex trade and who are victims of abuse and human trafficking, or have mental illness, maybe a little empathy wouldn't hurt.

Or even if an adult just chooses to be a sex worker. That doesn't take away their humanity.

You do you though.

Nailed it, Max.

 

[_MonSTeR_]

Do you think it's right to respect someone more because they wear a suit and tie rather than a black PVC trenchcoat? What about fatigues and military boots; are they more or less worthy of respect than a suit? Does that respect vary depending on whether they're actively in service to the military?

Why shouldn't it be changed overnight? Why should a certain demographic be expected to continue to be maligned for the way they look just because it's different? Should people who immigrate abandon all of their previous home's cultural aesthetics if they want to be respected? What makes that a valid expectation, rather than expecting to treat everyone with respect until they act in a way which causes harm to others?

Immigrants deserve respect and support, prostitutes deserve respect and support, single parents deserve respect and support, mentally ill people deserve respect and support, addicts deserve respect and support, poor people deserve respect and support. Fuck abusers.

I think this is the first post where the respect of prostitutes issue came up and was levellled at one of my posts. I think the issue is not whether prostitutes deserve respect or not, that's a personal choice based on your own value system, it's whether "society" respects an individual or group. Society is made up of a variety of people with different views and a compromise view has to be taken for society to function, otherwise its "anarchy". In the society in which we live which has been developed and shaped by a generation that is likely more conservative than the next, and who still govern that society, then they get to set the rules and that’s why there should be no expectation for the view “of society” to change overnight.

How peoples’ views on the morality and criminality of “the world’s oldest profession” relate to the idealised criteria for “deserving” a signature guitar, I just don’t know.

 

[Solodini]

I think this is the first post where the respect of prostitutes issue came up and was levellled at one of my posts. I think the issue is not whether prostitutes deserve respect or not, that's a personal choice based on your own value system, it's whether "society" respects an individual or group. Society is made up of a variety of people with different views and a compromise view has to be taken for society to function, otherwise its "anarchy". In the society in which we live which has been developed and shaped by a generation that is likely more conservative than the next, and who still govern that society, then they get to set the rules and that’s why there should be no expectation for the view “of society” to change overnight.

How peoples’ views on the morality and criminality of “the world’s oldest profession” relate to the idealised criteria for “deserving” a signature guitar, I just don’t know.

Because there was discussion of needing to comply with certain individuals' opinions of how we dress and act, in spite of harming no one, in order to be respected, which included double standards in assessing men and women's right to respect based on how they dress, including someone stating that they want to see women looking sexy but if women do so then they are forfeiting their right to respect, which can apparently not be regained without dressing 'modestly'. This linked to people's assessments of who rightfully received signature guitars/endorsements in the past and should receive receive them in future. Some people seem to think that being like a middle-class, white man is the benchmark of being a human.

 

[c7spheres]

- I respect prostitutes. I respect them by giving them what they want, money and a place to stay. Oh, I thought you said destitutes. It's a joke. Just trying to lighten the mood here people.
- Honestly though. Depending on where you live there are public decentcy laws against dressing provocatively. There's a reason why it's called provocative. It's purposely doing it to get reactions out of people. It's reasonable to think that if you dress a certain way that you will get a certain reaction wether that is sexy, professional etc. I respect all types of people regardless of how they dress but I also respect people expressing themselves on how they feel about it too. People that dress in thong's and go twerk on the beach have no place, imo, to get upset when guys whistle at them. It's a known thing by the person, unless they have no sense of the place their at, that this is how it goes. These aren't innocent little butterflies we're talking about. The whole forced into prostitution etc is an entirely different thing though. Can we talk about guitars please?

 

[USMarine75]

I was raised to be charitable...

I have put more than one stripper or prostitute through college.

 

[Chokey Chicken]

I think the double standards are interesting. Lemmy "beds over a thousand women," it makes a list of why he's a legendary rock god. Women sell sex, they get denigrated for being whores who deserve std's and no common respect. A prostitute isn't an inherently bad person, just so folks know. Default to treating people with respect until they un-earn that common courtesy. Having boatloads of sex doesn't inherently make someone undeserving of respect.

Meanwhile, most of us can just be happy that more people are being encouraged to play guitar. I know I am, and wish it was this way when I started playing. I was always encouraged to play acoustic guitars and "pretty" music. People looked at me like I had a third arm when I just wanted to crank the gain. I don't care about fender's motives, I like the message it sends.

I am a tad disappointed to see any sort of negative reaction to it.

Also, did you all know that Elvis was once considered provacative and indecent? Funny how shit changes.

 

[xzacx]

Default to treating people with respect until they un-earn that common courtesy.

*Waits for a certain someone to purposefully misinterpret your use of "respect" and chide you for it.

Having boatloads of sex doesn't inherently make someone undeserving of respect.

Maybe it's because I wasn't raised with religion in my life, but I'll never understand why the amount of sex someone does or doesn't have, has any relevance to their morality (assuming all parties are on the same page). It always comes across to me as a reaction born of jealousy.

 

[TedEH]

I'll never understand why the amount of sex someone does or doesn't have, has any relevance to their morality

Completely going on another tangent, but I would assume that it's because you're talking about the process of creating another person, and "creation" is absolutely within the domain of religion.

I am a tad disappointed to see any sort of negative reaction to it.

On some level, I would wonder if that's part of the calculation done when a company like Fender decides to lean hard into the marketing to women angle. Even if we're arguing back and forth, making all these backwards and immature remarks, etc., at the end of the day, the guitars in question are still being actively discussed. Do I think that's what Fender aimed for? Not necessarily, but you can't help but wonder sometimes if a "woke" marketing campaign is intentionally provoking heated discussion and controversy.

 

[MaxOfMetal]

On some level, I would wonder if that's part of the calculation done when a company like Fender decides to lean hard into the marketing to women angle. Even if we're arguing back and forth, making all these backwards and immature remarks, etc., at the end of the day, the guitars in question are still being actively discussed. Do I think that's what Fender aimed for? Not necessarily, but you can't help but wonder sometimes if a "woke" marketing campaign is intentionally provoking heated discussion and controversy.

It's definitely something considered when launching any advertising or marketing campaign: what will people say?

But they're not flying blind. Huge firms research this stuff and help determine the risk vs. reward.

The facts at hand are:
- Half the population of their most lucrative markets are female
- Each subsequent generation gets more progressive and/or "woke"
- There is an under served market of young women which is expected to grow
- Legacy demographics are diminishing each year

I don't think Fender is aiming to "start a conversation", but the reality is, the folks off-put are insignificant vs. the potential gains.

 

[Chokey Chicken]

On some level, I would wonder if that's part of the calculation done when a company like Fender decides to lean hard into the marketing to women angle. Even if we're arguing back and forth, making all these backwards and immature remarks, etc., at the end of the day, the guitars in question are still being actively discussed. Do I think that's what Fender aimed for? Not necessarily, but you can't help but wonder sometimes if a "woke" marketing campaign is intentionally provoking heated discussion and controversy.

Stirring the pot could definitely be part of the strategy. It certainly doesn't hurt them. Stirring the pot is probably more likely to prod someone to buy something out of spite towards someone making dumb arguments. Like a reverse boycott, or something.

People are super impressionable in the weirdest of ways. Plenty will buy into it, some will be bitter towards it, both sides talk about it, and those interactions fuel more interest. I know for a fact that I've been gassing pretty hard for a fender since this thread popped up, just because it prompted me to even look at fender even though I don't exactly buy into this whole schtick. Some nice fenders and squiers posted in here.

As for bias, I won't lie, it feels good seeing the amount of women participating in a hobby that used to make me feel so isolated. There's a hell of a long way for acceptance to go, but there are some legitimately talented women getting some recognition beyond just being eye candy.

I'm probably gonna bow out of this whole conversation now. I'll keep an eye on the thread in hopes of getting some more fender guitar porn. I really miss fender necks, I really aught to look into getting a new strat.

 

[Solodini]

Stirring the pot could definitely be part of the strategy. It certainly doesn't hurt them. Stirring the pot is probably more likely to prod someone to buy something out of spite towards someone making dumb arguments. Like a reverse boycott, or something.

People are super impressionable in the weirdest of ways. Plenty will buy into it, some will be bitter towards it, both sides talk about it, and those interactions fuel more interest. I know for a fact that I've been gassing pretty hard for a fender since this thread popped up, just because it prompted me to even look at fender even though I don't exactly buy into this whole schtick. Some nice fenders and squiers posted in here.

As for bias, I won't lie, it feels good seeing the amount of women participating in a hobby that used to make me feel so isolated. There's a hell of a long way for acceptance to go, but there are some legitimately talented women getting some recognition beyond just being eye candy.

I'm probably gonna bow out of this whole conversation now. I'll keep an eye on the thread in hopes of getting some more fender guitar porn. I really miss fender necks, I really aught to look into getting a new strat.

Thanks for chipping in with your views.

 

[Albake21]

Maybe it's because I wasn't raised with religion in my life, but I'll never understand why the amount of sex someone does or doesn't have, has any relevance to their morality (assuming all parties are on the same page). It always comes across to me as a reaction born of jealousy.

I'm the complete opposite of religious and I just find it plain gross and a turn off. Simple as that.

 

[Avedas]

That didn’t take long.

Fender just announced a signature guitar and bass for Suu and Ainyan of J-pop band Silent Siren.

This band is still around? I saw them in 2015 at a festival when they had a lot of promotion. I liked a bunch of their songs but my god they were not good live.

 

[AltecGreen]

This band is still around? I saw them in 2015 at a festival when they had a lot of promotion. I liked a bunch of their songs but my god they were not good live.

Still around and probably bigger than ever. Their collaboration with Poppin' Party earlier in the year certainly did not hurt.

 

[Avedas]

Still around and probably bigger than ever. Their collaboration with Poppin' Party earlier in the year certainly did not hurt.

I had no idea. I don't really do Twitter/anime/mobile games so maybe that's why, but I spend a lot more time in Shibuya than I'm comfortable admitting and I've heard literally nothing about them in years.

 

[xzacx]

I'm the complete opposite of religious and I just find it plain gross and a turn off. Simple as that.

I guess I'm just less judgmental—doesn't matter to me what consenting adults want to do.