Just about every single thing you have said is nothing more than opinion. "No one wants them anymore" "They build poopy guitars" "[Random shredder] is more viable as signature artists than Slash." Full disclosure: I have bought numerous top end Gibson out of the Custom Shop over the last 10 years. The quality has been top notch on each one of them. And, I just picked up an outstanding Keb Mo signature model a few months ago, because he is the kinda guy I love to listen to - Mastadon and djent don't do anything for me. Gibson is failing because they aren't moving as many guitars anymore. There a zillion on the used market at every possible price point. That is what happens when you are an industry leader for 80 years. People have bought them, sold them, bought others, moved on, etc. It is hard to compete against yourself in a flooded market. It is simple. I don't know how they are going to fix it, but that's not my problem. If they make something I like, I will buy it.